- Exam Code: M2090-618
- Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
- Certification Provider: IBM
- Corresponding Certification:Sales Mastery
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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Midmarket Business Analytics Market Overview | 25% | - Value of business analytics solutions - Midmarket customer pain points by department - Key industry trends and business challenges |
| Topic 2: IBM Business Analytics Midmarket Portfolio | 30% | - Cognos Insight and SPSS offerings - Deployment options: on-premises, cloud, appliance - IBM Cognos Express family |
| Topic 3: Selling Process and Objection Handling | 20% | - Financing and licensing models - Addressing common customer objections - Needs assessment and qualification |
| Topic 4: Sales Positioning and Value Proposition | 25% | - Easy to buy, install, and grow messaging - Competitive differentiation - ROI and total cost of ownership |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
What are the 4 (four) trends shaping the way we live, work and interact?
A. Data. Security. Cloud. Social
B. Cloud. Mobile, Security, Data
C. Social, Mobile, Data, Cloud
D. Mobile, Social. Data. Storage
Question 2
Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?
A. IBM Cognos Express Performance Management User
B. No entitlement is required
C. IBM Cognos Express Recipient User
D. IBM Cognos Express Consumer User
Question 3
During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
A. Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
B. How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
C. How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
D. What happens when you need to combine information from multiple data sources to produce business reports?
Question 4
You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A. Can you tell me how you track the daily volume of your call centers by region and service center?
B. How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
C. Are business users able to create reports and analyze information or are they reliant on IT for this information?
D. Do you have visibility into how your suppliers are impacting your production line efficiency?
Question 5
An existing IBM Midmarket customer wants to know how patterns and trends in their data impact their business.
What capability would help them?
A. Business Intelligence
B. Risk Analytics
C. Performance Management
D. Predictive Analytics
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: D |
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