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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What is the first and most important validation step that should be taken with any new opportunity?

A) Determine decision makers
B) Determine competition
C) Determine BANT
D) Determine products

2. What are the 4 (four) trends shaping the way we live, work and interact?

A) Data. Security. Cloud. Social
B) Cloud. Mobile, Security, Data
C) Social, Mobile, Data, Cloud
D) Mobile, Social. Data. Storage

3. Identify the capability area that is NOT directly contained within IBM's Midmarket portfolio

A) Business Intelligence
B) Predictive Analytics
C) Financial Performance Management
D) Smarter Commerce

4. How would you overcome the objection "IBM is too expensive"?

A) Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
B) Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
C) Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
D) Compare total cost of ownership (entitlements, IT installation, configuration and programming)

5. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?

A) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
B) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
C) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
D) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.

Solutions: