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NEW QUESTION # 98
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Sending in large volumes will alert ISPs the new IP Address is now in use.
- B. The IP address is on reserve, is already in use, and has an email sending history.
- C. Building desirable sending history and data will be variable based on list size and engagement.
- D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
Answer: C
Explanation:
Explanation
The Marketing Cloud admin should consider that building desirable sending history and data will be variable based on list size and engagement when sending from the new IP address. A new IP address has no reputation with ISPs and needs to be warmed up gradually by sending emails to engaged and active subscribers. The send volume and frequency should be adjusted according to the list size and engagement level of NTO's subscribers to avoid being marked as spam or blocked by ISPs. The other options are incorrect because:
* The IP address is on reserve, is already in use, and has an email sending history. This describes an existing IP address, not a new one. An existing IP address already has a reputation with ISPs and does not need to be warmed up.
* Sending in large volumes will alert ISPs the new IP Address is now in use. This is not a consideration, but rather a mistake. Sending in large volumes from a new IP address will raise red flags with ISPs and may result in poor deliverability or blacklisting.
* Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
This is not a consideration, but rather the opposite of what should be done. Migration of smaller, triggered campaigns should be done first before bringing on larger marketing campaigns, as this will help build trust and reputation with ISPs.
NEW QUESTION # 99
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Copy the parent SFTP user into each child business unit
- B. All child business units should have an individual SFTP user
- C. Each business unit should have multiple SFTP users
- D. Child business unit SFTP user should be created
Answer: A
Explanation:
Explanation
To achieve the setup of sharing the same SFTP directory across each of their Marketing Cloud accounts, NTO should copy the parent SFTP user into each child business unit. This will allow each business unit to access the same SFTP directory as the parent business unit and share files among them. The other options are incorrect because:
* Child business unit SFTP user should be created. This will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
* Each business unit should have multiple SFTP users. This will create unnecessary complexity and confusion for NTO, as they will have to manage multiple SFTP users and directories for each business unit. This will also not allow them to share files among different business units easily.
* All child business units should have an individual SFTP user. This is similar to the first option, as it will create a separate SFTP user and directory for each child business unit, which will not allow them to share files with the parent business unit or other child business units.
NEW QUESTION # 100
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. Group
- B. Data Extension
- C. Publication List
- D. List
Answer: B
Explanation:
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
NEW QUESTION # 101
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Use a web-safe font for text that closely matches the brand's custom font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email as one image, with all text saved in the brand font.
Answer: B
Explanation:
Explanation
The recommended best practice for font usage in email is to use a web-safe font for text that closely matches the brand's custom font. Web-safe fonts are fonts that are commonly available across different operating systems and email clients. Using a web-safe font ensures that the email text will be displayed consistently and legibly to the subscribers
NEW QUESTION # 102
What is Setup Assistant?
- A. Support service allowing the outsourcing of repetitive admin tasks
- B. A prioritized account configuration checklist
- C. A dashboard containing key metrics for the business unit
- D. A search within Help and Training limited to configuration documents
Answer: B
NEW QUESTION # 103
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. Query Studio
- B. Synchronized Data Sources.
- C. Journey Builder
- D. Cloud Pages
Answer: B
Explanation:
Explanation
To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The data is stored in data extensions that can be queried using SQL.
NEW QUESTION # 104
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
- A. By default, the password will be the password of the logged-in user.
- B. Minimum password length is 12 characters.
- C. Once created, the user will need to be activated in order to use the SFTP.
- D. By default, the username is the MID for the current Marketing Cloud MID.
Answer: B,C
NEW QUESTION # 105
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
- A. Einstein STO
- B. Wait Until Date
- C. Join
- D. Engagement Split
Answer: A
Explanation:
Explanation
The Einstein STO activity allows the journey to send five different versions of an initial welcome email to new subscribers at the optimal time for each subscriber. This activity requires only one email and one activity, whereas the Join activity would require five emails and five activities.
NEW QUESTION # 106
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Reset all user passwords to force new tokens
- B. Apply the marketing Cloud for AppExchange User option as well
- C. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
- D. Apply the appropriate user mappings in the CRM configuration.
Answer: D
NEW QUESTION # 107
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Block
- B. Hard
- C. Technical
- D. Soft
Answer: A
NEW QUESTION # 108
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Application ID
- B. Email Address
- C. Name
- D. Product Code
- E. Subscriber ID
Answer: A,D,E
NEW QUESTION # 109
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
- A. Each content area specified in a dynamic content rule exists.
- B. Correct syntax is used on any AMPScript in the email's code.
- C. Grammar and spelling in the email text is correct.
- D. Personalization strings map to attributes or data extension fields
- E. Words or phrases used may trigger spam filters.
Answer: A,B,D
NEW QUESTION # 110
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. One -to -Many Relationship
- B. One -to -One Relationship
- C. Many -to -Many Relationship
- D. Many -to -One Relationship
Answer: A
NEW QUESTION # 111
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
- A. A different click domain can be used for each brand
- B. The out-of-the-box profile center will display NTO branding
- C. Image URLS are wrapped with the appropriate brand URL
- D. A Dedicated IP is automatically warmed up
Answer: C
Explanation:
Explanation
The Sender Authentication Package (SAP) allows the image URLs to be wrapped with the appropriate brand URL, which enhances the branding and deliverability of the emails. The SAP does not affect the profile center branding, the click domain, or the IP warming.
NEW QUESTION # 112
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions can store HTML code as an attribute.
- D. Data extensions allow for add/update Import activity.
Answer: A
NEW QUESTION # 113
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
- A. Multi org does not support the standard profile preference center for the business units.
- B. Branding for each business units' profile centers will be inherited from the default business unit setup.
- C. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
- D. Profile/Preference centers are automatically created for each business unit connected through Multi-org
Answer: A
NEW QUESTION # 114
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Data Designer
- C. Cloud Pages
- D. Content Builder
Answer: C,D
Explanation:
Explanation
Cloud Pages and Content Builder are two Marketing Cloud features that will support this effort. Cloud Pages are web pages that can be created and hosted in Marketing Cloud and can be used to collect transactional data from customers. Content Builder is a tool that allows marketers to create, manage, and deliver content for emails, landing pages, mobile messages, and more
NEW QUESTION # 115
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The option to convert a qualified Lead to a Contact.
- C. Flexibility to wait based on duration or a specific time.
- D. The ability to send an email to a Salesforce audience.
Answer: B
Explanation:
Explanation
The option to convert a qualified Lead to a Contact is a functionality that is contained in Journey Builder but not in Automation Studio. This option allows marketers to create journeys that interact with Salesforce CRM data and automate lead conversion based on predefined criteria
NEW QUESTION # 116
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