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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Domain authentication and authorization
  • 1. Domain authorization
    • 2. Branded and authenticated email delivery
      • 3. Self-service domain authentication
        - Marketing Cloud Next environment setup
        • 1. Core Org Edition requirements
          • 2. Data 360 provisioning
            • 3. Permission sets
              • 4. Marketing Data Kit installation
                - Business Units and governance
                • 1. Content and user governance
                  • 2. Roles and Enhanced CMS Workspaces
                    • 3. Business Unit requirements
                      Topic 2: Agentforce & AI Innovation11%- Predictive AI
                      • 1. Selecting appropriate predictive AI features
                        - Marketing agents
                        • 1. Audience segmentation
                          • 2. Content generation
                            • 3. Automated campaign creation
                              - Conversational messaging
                              • 1. Ongoing interactions across messaging channels
                                • 2. Response handling
                                  • 3. Customer engagement
                                    Topic 3: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                    • 1. Linking multiple data sources
                                      • 2. Identity Resolution configuration
                                        • 3. Unified customer profiles
                                          - CRM data ingestion and activation
                                          • 1. CRM objects and records
                                            • 2. Actionable Lists
                                              • 3. Content personalization using CRM data
                                                • 4. Audience segmentation and activation
                                                  - Data 360 data model
                                                  • 1. Connecting and harmonizing customer data
                                                    • 2. Data objects and Data Model Objects
                                                      • 3. Customer data activation
                                                        - Consumption and entitlements
                                                        • 1. Data 360 consumption-based entitlements
                                                          • 2. Platform usage optimization
                                                            • 3. Marketing automation consumption
                                                              Topic 4: Consent13%- Consent record management
                                                              • 1. Creating consent records
                                                                • 2. Managing and updating consent records
                                                                  - Consent data model
                                                                  • 1. Platform consent objects
                                                                    • 2. Consent preference records
                                                                      - Consent collection
                                                                      • 1. Consent banners on external pages
                                                                        • 2. Consent banners on marketing landing pages
                                                                          - Consent management concepts
                                                                          • 1. Consent and compliance requirements
                                                                            • 2. Consent in customer engagement
                                                                              Topic 5: Analytics & Performance Insights8%- Marketing data and insights
                                                                              • 1. Surfacing marketing data across Salesforce
                                                                                • 2. Marketing performance insights
                                                                                  - Reporting and analytics
                                                                                  • 1. Matching dashboards to reporting requirements
                                                                                    • 2. Pre-built dashboards
                                                                                      Topic 6: Campaign Design, Flow Orchestration & Content30%- Personalization
                                                                                      • 1. Merge fields
                                                                                        • 2. Handlebars
                                                                                          • 3. AMPscript
                                                                                            • 4. Content variations
                                                                                              • 5. Repeaters
                                                                                                - Activation templates
                                                                                                • 1. Activation template configuration
                                                                                                  • 2. Contact point value selection
                                                                                                    - Landing pages
                                                                                                    • 1. Landing page components
                                                                                                      • 2. Landing page configuration
                                                                                                        - Personalized messaging data
                                                                                                        • 1. Selecting appropriate data sources
                                                                                                          • 2. Adding customer data to messaging content
                                                                                                            - Flow orchestration
                                                                                                            • 1. Trigger conditions
                                                                                                              • 2. Automated business processes and messaging
                                                                                                                • 3. Flow types
                                                                                                                  • 4. Flow elements and logic
                                                                                                                    • 5. Flow configuration settings

                                                                                                                      Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

                                                                                                                      A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
                                                                                                                      Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?

                                                                                                                      • A. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
                                                                                                                      • B. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
                                                                                                                      • C. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: A  🗳️

                                                                                                                      Northern Trail Outfitters (NTO) wants to personalize an email's subject line with a value that is entered at the time of campaign activation, such as 'Exclusive Offer for Hikers'.
                                                                                                                      Which data source should NTO use for the subject line?

                                                                                                                      • A. Data Graph
                                                                                                                      • B. Content Variable
                                                                                                                      • C. Activation
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: B  🗳️

                                                                                                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                                                                                                                      Northern Trail Outfitters (NTO) is confused about why its newly imported data is not immediately available and why identity resolution does not update instantly. NTO's identity resolution follows the default automated schedule.
                                                                                                                      What should the Marketing Cloud Next Consultant explain about the timing of data syncs and identity resolution?

                                                                                                                      • A. All data syncs instantly, but identity resolution runs only once per week.
                                                                                                                      • B. Most new data syncs about every 10 minutes, but identity resolution runs only once per day.
                                                                                                                      • C. New data syncs once per day, and identity resolution runs about every 10 minutes.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: B  🗳️

                                                                                                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                                                                                                                      Northern Trail Outfitters (NTO) wants to send a monthly update email that includes the total number of items each customer has purchased to date, as well as that customer's favorite category. NTO wants to include fields such as 'Total Items' and 'Category Name' in the email, but these fields do not exist within the raw ecommerce order data, which is currently ingested and mapped in Data 360.
                                                                                                                      How should NTO resolve this issue?

                                                                                                                      • A. Build a calculated insight to aggregate the purchase volume for the account. Query the purchase volume per category to find the favorite category for each Unified Individual ID.
                                                                                                                      • B. Build a custom formula field on the Unified Individual data model object (DMO) using standard SQL aggregate functions to roll up the total items and calculate the favorite category.
                                                                                                                      • C. Build a streaming insight to calculate this metric in real time. Query the purchase volume per category to find the favorite category for each Unified Individual ID.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: A  🗳️

                                                                                                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

                                                                                                                      Northern Trail Outfitters wants customers to reply directly to order notification emails with any questions.
                                                                                                                      Customer replies must be analyzed for intent and routed to an agent or a human representative while preserving the context of the interaction.
                                                                                                                      Which solution should a Marketing Cloud Next Consultant recommend?

                                                                                                                      • A. Use Engagement Scoring to analyze replies, then route using an automation event-triggered flow.
                                                                                                                      • B. Configure Reply Mail Management with Agentforce 360 to analyze replies and create cases for human escalations.
                                                                                                                      • C. Configure Conversational Email with Agentforce 360 and Digital Engagement to analyze and route customer replies.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: C  🗳️

                                                                                                                      Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).

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