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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Creative Name
B) All fields are mapped except for the Campaign Key
C) All fields are mapped except for the Media Buy Key.
D) All fields are mapped except for the Media Buy Name.

2. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) The VLOOKUP function
B) Mapped measurements
C) The EXTRACT function
D) Calculated dimensions
E) Mapped dimensions

3. A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A)

B)

C)

D)

4. An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Ease of Maintenance - the logic is written and populated in one centralized place
B) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
C) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
D) Scalability - future data streams that will follow similar logic will be automatically harmonized.
E) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

Solutions: