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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
B) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
C) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.
D) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.

2. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To enhance the firm's reputation for accepting difficult cases
B) To take charge of the story line to ensure accuracy and a unified voice
C) To develop an internet strategy and monitor public opinion about the client and firm
D) To sway public opinion to the client's innocence before a jury is selected

3. Which part of the communication development process should be handled by in-house communication professionals?

A) Crisis and emergency communications
B) Strategy and project management
C) Video production and web programming
D) Speech writing and newsletter writing

4. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
B) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
C) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
D) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."

5. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
B) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

Solutions: