Exam Name: Salesforce Certified Marketing Cloud Developer Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Developers
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Marketing Cloud Developer Certification Exam certified salary below
The average Salary of a Marketing Cloud Developer Certified Expert in
- England - 7,924 POUND
- Europe - 9,380 EURO
- India - 40,945 INR
- United State - 10,400 USD
Marketing Cloud Developer Certification Exam cost
The cost of Marketing Cloud Developer exam is $200.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Works with clients and platform data (SQL, views, sending registration).
- Enter the basic SQL, including join instructions.
- Work and solve scenarios using the REST and SOAP API.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Create dynamic and customized marketing resources using different scripting languages.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Configure data import.
- Configure and install data models (data extensions, shared data extensions, contact model).
- Explain the management of subscriptions.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Apply data retention policies - Implement role-based access controls |
| Topic 2: Platform Architecture | 15% | - Configure and use Query Activities - Implement triggered send architectures - Create and manage CloudPages - Design solutions using Journey Builder - Build automations in Automation Studio |
| Topic 3: Data Modeling | 16% | - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key - Design and implement data models using Data Extensions - Implement data import and export processes |
| Topic 4: Contact Handling | 14% | - Handle contact identity resolution - Manage contact attributes and data - Use contact model concepts effectively - Implement contact segmentation and filtering |
| Topic 5: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Create and manage API integrations |
| Topic 6: AMPscript and Server-Side JavaScript | 23% | - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages |
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