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What is Marketing Cloud Developer Exam

The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.

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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

Marketing Cloud Developer Certification Exam certified salary below

The average Salary of a Marketing Cloud Developer Certified Expert in

  • England - 7,924 POUND
  • India - 40,945 INR
  • United State - 10,400 USD
  • Europe - 9,380 EURO

Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:

SectionWeightObjectives
Platform Architecture15%- Build automations in Automation Studio
- Implement triggered send architectures
- Design solutions using Journey Builder
- Configure and use Query Activities
- Create and manage CloudPages
Marketing Cloud APIs20%- Implement API authentication methods
- Work with API endpoints for data operations
- Utilize REST and SOAP APIs for integrations
- Create and manage API integrations
Data Modeling16%- Implement data relationships (one-to-one, one-to-many)
- Implement data import and export processes
- Utilize Data Views for data access
- Design and implement data models using Data Extensions
- Define contact data structure and contact key
Contact Handling14%- Implement contact segmentation and filtering
- Manage contact attributes and data
- Use contact model concepts effectively
- Handle contact identity resolution
Security and Data Governance12%- Apply data retention policies
- Manage API key security and OAuth flows
- Configure data privacy and compliance settings
- Implement role-based access controls
AMPscript and Server-Side JavaScript23%- Use AMPscript functions for data manipulation
- Write Server-Side JavaScript for custom functionality
- Debug and troubleshoot AMPscript and SSJS code
- Write AMPscript for email content personalization
- Implement AMPscript in email, CloudPages, and landing pages

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